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In some areas of the world there are large, impoverished populations that need goods and services but cannot afford to pay the prices that wealthier consumers in developed countries can. The area of the market representing the poorer populations is known as
Present Value
The modern equivalent value of a future monetary sum or cash flow sequence, with an established return rate.
Interest Rate
The percentage charged on a loan or paid on deposited funds, representing the cost of borrowing or the gain on savings.
Future Value
The value of a current asset at a specified date in the future based on an assumed rate of growth.
Present Value
The current valuation of a future financial sum or stream of payments, factoring in a set rate of return.
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