Which Statement Regarding Global Segmentation, Targeting, and Positioning Is True

question 73

Multiple Choice

Which statement regarding global segmentation, targeting, and positioning is true?

• A)Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
• B)Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
• C)When developing a global STP strategy, it is best to define segments by geography alone.
• D)Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
• E)The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.

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Definitions:

Ecosystem

A biological community of interacting organisms and their physical environment, considered as a system of energy flow and nutrient cycling.

Habitat

Type of environment in which a species typically lives.

Community

A group of interacting organisms sharing an environment, often considered within the context of ecological studies of how various species relate to each other within a shared space.

Niche

The role or function of an organism or species within an ecosystem, including its habitat, resource use, and contributions to its community.