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An Architect Working for a Large Firm Requests Specific Computer

question 114

True/False

An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. The architect probably serves as a gatekeeper in the buying center.


Definitions:

Variable Reinforcement

A reinforcement strategy in which rewards are given out at unpredictable intervals or after an unpredictable number of responses, enhancing the persistence of the behavior.

Reward

A form of recognition or compensation given to individuals for their achievements, behavior, or performance, aimed at motivating and retaining talent.

Aversive Event

An unpleasant or noxious event or situation that an individual seeks to avoid or escape.

Negative Reinforcement

A behavioral strategy involving the removal of an unpleasant stimulus to increase the likelihood of a desired behavior being repeated.

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