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LinkedIn Is Useful for Networking in the B2B Marketplace, but Twitter

question 133

True/False

LinkedIn is useful for networking in the B2B marketplace, but Twitter is not typically used.


Definitions:

Industrial Buyer

An individual or organization that purchases goods or services for use in the production of other products or for resale.

Consumer Products

Goods that are purchased by individuals for personal use rather than for manufacturing or resale.

Shopping Effort

The amount of time and energy consumers expend to complete a purchase, including research, comparison, and decision-making processes.

Resale

The act of selling a product or service again after it has been purchased, often used goods.

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