Zappos Online Shoe and Clothing Store Has a Unique Way

question 109

Multiple Choice

Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's

• A)postpurchase dissonance.
• B)selective perception.
• C)conversion rate.
• D)reference group influence.
• E)position in the evoked set.

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Definitions:

Pressure

The force exerted by a substance or object upon a surface per unit area, often measured in units such as Pascal or PSI.

Level of Arousal

The state of being physiologically alert and awake, which can affect cognitive functions and physical performance.

Golf

A sport in which players use various clubs to hit balls into a series of holes on a course in as few strokes as possible.

Living Circumstances

The various conditions or situations of a person's life, including housing, wealth, and relationships, which can affect their health and well-being.