Tomas Greets His Regular Customers by Name Every Morning When

question 138

Multiple Choice

Tomas greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays and offers them free meals on their birthdays. Tomas most likely hopes that this attention to his "regulars" will encourage them to

• A)assist him in meeting his functional needs.
• B)always include his firm in their universal set.
• C)extend problem solving beyond ritual consumption.
• D)internalize impulse attitudes.
• E)spread positive word of mouth.

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Definitions:

Maximum Combinations

Maximum combinations represent the highest number of product or service bundles that can be produced or offered given a set of resources and technology.

Linear Equation

A mathematical expression that represents a straight line when plotted on a graph, typically in the form y = mx + b.

Vertical Intercept

The point at which a line meets the vertical axis of a graph.

Dependent Variable

A variable that changes as a consequence of a change in some other (independent) variable; the “effect” or outcome.