Marketers Frequently Design Customer Relationship Management Programs to

question 99

Multiple Choice

Marketers frequently design customer relationship management programs to

• A)retain loyal customers.
• B)attract consumers who have safety needs.
• C)reinforce postpurchase cognitive dissonance.
• D)increase internal information search.
• E)improve profit margins.

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Definitions:

Micro-influencers

Individuals with a smaller but highly engaged following on social media, often considered more relatable and trustworthy by their audience.

Large Audience

Refers to a significantly vast group of individuals who receive, engage with, or are targeted by specific content or media.

Paid Endorsements

Financial agreements in which influencers or celebrities promote a product or service on their social media channels.

Two-way Involvement

A communication model emphasizing reciprocal interaction between parties, allowing for feedback and engagement.