Harley-Davidson Knows That Many of Its Customers Today Are Professional

question 57

Essay

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s)of needs?

---

Definitions:

Adolescents

Individuals in the transitional stage of human growth and development between childhood and adulthood.

Youth Participation

The engagement of young people in decision-making processes and activities, aimed at empowering them and giving them a voice in society.

Developmental Characteristics

Features that depict the cognitive, emotional, physical, and social growth of an individual or group at various stages of life.

Physical Changes

Alterations in the body's structure or function that can occur due to development, aging, disease, or environmental factors.