Susan Has Naturally Curly Hair and Has Often Been Disappointed

question 38

Multiple Choice

Susan has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the ________ associated with her purchase decision.

• A)evoked set
• B)reference group
• C)physiological risk
• D)performance risk
• E)financial risk

Recognize the importance of accuracy and detail in résumé preparation.

Comprehend basic résumé structure and the significance of starting experience descriptions with strong verbs.

Identify the purpose and utility of a career summary for experienced professionals.

Differentiate between résumés and curricula vitae and understand the context of use for each.

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Definitions:

Influences

Forces or factors that have an effect on the behavior, opinions, or development of someone or something.

Sleeper Effect

A delayed increase in the impact of a message that occurs when an initially discounted message becomes effective, as the reason for discounting it is forgotten.

Phenomenon

An observable event or fact, especially one that is significant, unusual, or extraordinary.

Message

is a piece of information or communication conveyed from one person to another, either verbally, written, or through another medium.