Zappos Online Shoe and Clothing Store Has a Unique Way

question 109

Multiple Choice

Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's

• A)postpurchase dissonance.
• B)selective perception.
• C)conversion rate.
• D)reference group influence.
• E)position in the evoked set.

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Definitions:

Crowds

In contrast to cliques, crowds are larger and looser groups, comprising individuals who share particular characteristics but who may not interact with one another.

Fine Motor Skills

The coordination of small muscle movements in activities such as writing, cutting with scissors, and manipulating small objects.

Racial Identity

An individual's awareness and experience of being a member of a specific racial group, influencing their sense of self and group membership.

Friendships

Relationships formed between individuals that are characterized by mutual affection, support, and respect, often considered an important aspect of social health.