Tomas Greets His Regular Customers by Name Every Morning When

question 138

Multiple Choice

Tomas greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays and offers them free meals on their birthdays. Tomas most likely hopes that this attention to his "regulars" will encourage them to

• A)assist him in meeting his functional needs.
• B)always include his firm in their universal set.
• C)extend problem solving beyond ritual consumption.
• D)internalize impulse attitudes.
• E)spread positive word of mouth.

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Definitions:

Conscientiousness

A personality trait characterized by thoroughness, diligence, and reliability; an important aspect influencing job performance and personal success.

Big Five

A personality model describing five major dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Concurrent Validity

The extent to which test scores (or other predictor information) match criterion obtained at about the same time from current employees

Selection System

A process used by organizations to identify, evaluate, and choose the most suitable candidates for employment.