Budweiser Is Well Known for the Use of Humor in Its

question 88

Essay

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising for beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model.

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Definitions:

Used Vehicle

A vehicle that has been previously owned and is available for purchase again.

American Law Institute

An independent organization in the United States producing scholarly work to clarify, modernize, and improve the law.

Restatement of the Law Second

A series of treatises on law aimed at summarizing the legal standards in various fields of American law.

Legal Scholars

Individuals with extensive expertise and knowledge in law, often contributing to legal theory through research and scholarship.