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Parkline Company knew that its customers were interested in environmentally-friendly business practices, so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients, even though Parkline's plant was one of the worst polluters in town. The term for this practice is
Salient Aspect
A feature or characteristic that stands out prominently and is often the focus of attention or consideration.
Kelley's Covariation Model
a psychological theory that explains how individuals attribute cause to behavior based on the consistency, distinctiveness, and consensus of the observed action.
Consensus
General agreement among a group of people or within a community.
Consistency
The principle of maintaining uniformity or stability in one's beliefs, attitudes, and behaviors over time or across situations.
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