A Generational Cohort Is a Group of People Who

question 2

Multiple Choice

A generational cohort is a group of people who

• A)purchase only one brand of a product throughout their lifetime.
• B)grew up and went to school together.
• C)have the same beliefs and values as the generation that came before them.
• D)have similar purchase behaviors because they have shared the same stage of life.
• E)are not open to new things.

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Definitions:

Economic Status

A measure of a person's or population's financial health and stability, often determined by income, wealth, and employment.

Propaganda

Information, especially of a biased or misleading nature, used to promote a political cause or point of view.

Stance On Issues

A position or viewpoint taken on specific matters or topics, often political or social in nature.

World Wide Web

An information system on the internet which allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another.