As Demographic Factors, Why Are Marketers Interested in the Education

question 96

Essay

As demographic factors, why are marketers interested in the education level, occupation, and income of consumers?

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Definitions:

Comparative Ad

A marketing strategy that compares one product directly to another to highlight the advantages.

Brand's Strengths

The powerful aspects of a brand that give it a competitive advantage in the market, such as recognition, loyalty, and quality.

Reminder Ad

A type of advertising designed to keep a product or brand in the minds of consumers, often seen in later stages of product life cycle to maintain customer awareness.

Previous Knowledge

The information, understanding, and skills that a person has gained through experience or education before learning something new.