The Difference Between a Firm's Immediate Marketing Environment and Its

question 51

Multiple Choice

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

• A)is external.
• B)is easier to understand.
• C)is easier to control.
• D)has fewer components.
• E)is internal.

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Definitions:

Socrates

An ancient Greek philosopher who is considered a founder of Western philosophy and is known for his Socratic method of question and answer.

Cultural Relativists

Adherents to the view that moral or ethical systems, which vary from culture to culture, are all equally valid and no one system is really "better" than any other.

Moral Absolutism

The thesis that at least some moral values and rules are universal. See absolutism.

Cultural Relativism

The view that cultures, as a matter of fact, have different views about what is morally right and wrong.