A Generational Cohort Is a Group of People Who

question 2

Multiple Choice

A generational cohort is a group of people who

• A)purchase only one brand of a product throughout their lifetime.
• B)grew up and went to school together.
• C)have the same beliefs and values as the generation that came before them.
• D)have similar purchase behaviors because they have shared the same stage of life.
• E)are not open to new things.

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Definitions:

Common Reasons

Frequently encountered or widely accepted causes or justifications for an action or event.

Resist Change

The tendency of individuals or organizations to oppose or struggle against modifications to their current state or practices.

Systems Dynamics

A methodology for understanding the behavior of complex systems over time through stocks, flows, feedback loops, and time delays.

Wishful Fantasy

Engaging in imaginative thoughts about desires or situations with little grounding in reality, often as a form of mental escape.