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How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?
Carl Jung
A Swiss psychiatrist and psychoanalyst who founded analytical psychology, emphasizing the importance of the individual psyche and the personal quest for wholeness.
Alfred Adler
An Austrian medical doctor, psychotherapist, and founder of the school of individual psychology who introduced concepts such as the inferiority complex and stressed the importance of feelings of inferiority.
Collective Unconscious
A concept proposed by Carl Jung referring to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.
Personal Unconscious
defined by Carl Jung, is a layer of the unconscious mind distinct from the collective unconscious, containing forgotten information and personal experiences.
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