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When making decisions, managers often must decide between doing what is beneficial for the firm in the short term, and what is beneficial for both the firm and society in the long term. To address this conflict, a firm must
Social Media
Digital platforms that enable users to create, share, or exchange information, ideas, and content in virtual communities and networks.
Microblogging
A form of blogging that allows users to publish short messages or updates, which can include text, links, and multimedia, to share with a network of followers.
Networking Tool
Platforms, applications, or techniques used to connect, interact, and build relationships with professionals or peers.
Virtual Community
An online social network of individuals who interact through specific social media, guided by common interests or shared values.
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