Courses of Action Such as Halting the Market Research Project

question 23

Multiple Choice

Courses of action such as halting the market research project, making responses anonymous, and instituting training on the AMA Code of Ethics for all researchers would be identified during which step of the ethical decision-making process?

• A)identify issues
• B)gather information and identify stakeholders
• C)choose a course of action
• D)brainstorm alternatives
• E)evaluate the decision

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Definitions:

Innovators

Individuals or entities that introduce new ideas, products, or methods, often driving changes and progress in various fields.

Early Adopters

Individuals or businesses who use or adopt new products, technologies, or innovations before the majority of others do.

Early Majority

The segment of consumers in the technology adoption lifecycle that adopts a new product just before the average person, usually after seeing evidence that it works from the "early adopters."

Customer Segmentation

The practice of dividing a company's customers into groups that reflect similarity among customers in each group for targeted marketing and sales strategies.