When Marketers Work in Controversial or Polluting Industries Such as Tobacco

question 57

Essay

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming conscious marketers. How might they engage in CSR to mitigate the damage that their products cause?

---

Definitions:

Prenatal Development

The process of growth and development within the womb from conception to birth.

Uterus

A female reproductive organ where fetal development occurs during pregnancy.

Germinal Period

First 2 weeks after fertilization, during which the zygote moves down to the uterus and begins to implant in the lining.

Fertilization

The process of a sperm cell uniting with an egg cell, leading to the creation of a zygote and the initiation of pregnancy.