Avoiding a GMO Label Might Help Companies Sell More of Their

question 22

Essay

Avoiding a GMO label might help companies sell more of their products. Thus far, many food manufacturers seem to be fighting GMO labeling. However, in 2014 General Mills decided to make some of its products, such as Cheerios, completely free of GMOs, and Whole Foods has committed to issuing labels, by 2018, on all GMO-containing foods it sells. Who are the stakeholders in this situation?

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Definitions:

Differentiated Targeting Strategy

A strategy through which a firm targets several market segments with a different offering for each.

Undifferentiated Strategy

A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.