Suppose That Burger King Wanted to Evaluate Social Media Content

question 22

Multiple Choice

Suppose that Burger King wanted to evaluate social media content to find out how well its most recent advertising campaign was being received by consumers. This could be done using

• A)Google Analytics.
• B)sentiment analysis.
• C)click path analysis.
• D)keyword analysis.
• E)bounce rate.

---

Definitions:

Brain Waves

Patterns of electrical activity in the brain, measurable by EEG, indicative of different states of consciousness.

Unconscious Motivation

Drives and desires that are not readily accessible to the conscious mind but influence behaviors and emotions.

Cognitive Processes

Mental activities involved in acquiring, storing, retrieving, and using information, including perception, memory, reasoning, and problem solving.

Learning

The process of acquiring new, or modifying existing, knowledge, behaviors, skills, values, or preferences through study, experience, or teaching.