For Many Years, Southwest Airlines Distinguished Itself as the Low-Cost

question 54

Multiple Choice

For many years, Southwest Airlines distinguished itself as the low-cost airline. Now, many other low-cost competitors have entered the market. Similarly, Southwest was one of the first airlines to offer online ticketing. Now, all airlines have online ticketing. These examples suggest that

• A)no single strategy is likely to be sufficient to build a sustainable competitive advantage.
• B)a situation analysis does not accurately predict a firm's strengths.
• C)customer excellence cannot be achieved.
• D)product excellence is the only true source of a sustainable competitive advantage.
• E)innovation is pointless because competitors will develop copycat offerings.

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