Coca-Cola Sells Two Different Zero-Calorie Versions of Coke: Diet Coke

question 89

Multiple Choice

Coca-Cola sells two different zero-calorie versions of Coke: Diet Coke and Coke Zero (now known as Coca-Cola Zero Sugar) . It has chosen to attempt to appeal to men with Coke Zero. In addition to launching an ad campaign featuring men enjoying Coke Zero, Coca-Cola also designed a masculine-looking can for Coke Zero, with bold red lettering on a black background. This specially designed can is an example of

• A)positioning.
• B)targeting.
• C)segmentation.
• D)a market segment.
• E)market penetration.

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Definitions:

Floaters

Floaters are small pieces of debris in the eye's vitreous humor that appear as floating spots in one's field of vision, often resulting from age-related changes.

Hammer

A tool used for hitting nails, breaking objects or shaping materials, typically consisting of a handle and a heavy metal head.

Startled

A sudden, involuntary reaction to surprise or fear.

Loud Noises

High volume sounds that can potentially harm hearing or cause hearing loss over prolonged exposure.