When Marketers Use a Variety of Communication Disciplines-Advertising, Personal Selling

question 47

Multiple Choice

When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as

• A)integrated marketing communications.
• B)multimedia marketing.
• C)diverse marketing communications.
• D)comprehensive promotion.
• E)managed marketing communications.

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Definitions:

Across Borders

Referring to activities or issues that involve or affect more than one country, transcending national boundaries.

Disadvantages

The unfavorable or detrimental aspects related to a situation, action, or condition.

Induce

To lead or bring about a particular action or condition through influence or persuasion.

Strategy

A comprehensive plan or set of tactics designed to achieve specific goals or outcomes, often involving considerations of resource allocation, competitive dynamics, and future scenarios.