What Is the Third Step in the Marketing Planning Process

question 44

Multiple Choice

What is the third step in the marketing planning process?

• A)define the business mission
• B)identify and evaluate opportunities
• C)evaluate using a matrix
• D)implement marketing mix and allocate resources
• E)perform situation analysis

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Definitions:

Marginal Tax Rate

The rate at which the last dollar of income is taxed, indicating the percentage of an additional dollar of income that is paid in tax.

Progressive Tax

A tax system where the rate of taxation increases as the taxable income or amount increases, placing a higher burden on wealthier individuals.

Income

The financial gain (earned or unearned) accruing over a given period of time.

Federal Excise Tax

A tax imposed by the federal government on the sale of specific goods and services, such as tobacco and alcohol.