When Marketers Use a Variety of Communication Disciplines-Advertising, Personal Selling

question 47

Multiple Choice

When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as

• A)integrated marketing communications.
• B)multimedia marketing.
• C)diverse marketing communications.
• D)comprehensive promotion.
• E)managed marketing communications.

---

Definitions:

Present Value

The present value of a sum of money or sequence of cash flows expected in the future, calculated using a certain rate of return.

Discounting

A financial process of determining the present value of a payment or a series of payments that will be made in the future.

Savings Account

A deposit account held at a financial institution that provides principal security and a modest interest rate.

Down Payment

An initial upfront portion of the total amount due, typically associated with the purchase of expensive items like cars or real estate.