The First Objective in the Evaluate Performance Phase of the Marketing

question 107

Multiple Choice

The first objective in the evaluate performance phase of the marketing planning process is to

• A)determine whether to raise or lower prices.
• B)adjust advertising allocations.
• C)find ways to cut costs.
• D)review implementation programs and results using metrics.
• E)consider changing the target market.

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Definitions:

Factory Overhead Rate

A calculation used to assign manufacturing overhead costs to individual units of production, based on a certain activity base.

Flexible Budget

A budget that adjusts to changes in the volume of activity, allowing for better comparison with actual costs.

Direct Labour Hour

A measure of the amount of time spent by workers directly involved in the manufacturing process of a product.

Static Budget

A budget that is based on a fixed set of assumptions and does not change or adapt to variations in business activity levels.