Webber Enterprises Sells Its Business Language Dictionary to College Students

question 18

Multiple Choice

Webber Enterprises sells its business language dictionary to college students throughout the United States. Joseph Webber, the owner, wants to start selling the book to international students abroad. Webber wants to pursue a ________ growth strategy.

• A)product proliferation
• B)market development
• C)market penetration
• D)diversification
• E)product development

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Definitions:

Checkers Speech

A famous speech by Richard Nixon in 1952 in which he defended himself against accusations of improprieties, using his family dog, Checkers, to evoke emotional appeal.

Gamal Nasser

An Egyptian political leader who served as the President of Egypt from 1956 until his death in 1970, known for his policies of Arab nationalism and socialism.

Shelly V. Kraemer

A landmark United States Supreme Court case that addressed the legality of racially restrictive housing covenants.

American National Exhibition

A showcase event, often referring to ones held during the Cold War era, intended to display American culture, technology, and achievements.