B&D Is a Small, Local, Heating and Air Conditioning Business

question 19

Multiple Choice

B&D is a small, local, heating and air conditioning business. The company views the nearby military base as a potential source of growth since B&D already installs and services the type of equipment the military would require. B&D is considering a ________ growth strategy.

• A)product proliferation
• B)market development
• C)market penetration
• D)diversification
• E)product development

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Definitions:

Evaluated Favorably

Being assessed or judged in a positive manner, often in the context of performance reviews, project outcomes, or personal achievements.

Implementing Agreement

The process of putting into action or executing terms, policies, or strategies that have been agreed upon.

Negotiating Agreement

The act of discussing and arriving at a mutually acceptable arrangement or deal.

Establishing Process

The act of setting up or starting a series of actions or operations to achieve a specific goal or outcome.