Sturdy Construction Has Been a Successful, Small, Home-Building Firm for Years

question 17

Multiple Choice

Sturdy Construction has been a successful, small, home-building firm for years. The owner pays subcontractors slightly more than the usual rate for different tasks, reducing the company's gross margin. Sturdy rarely changes subcontractors, has relatively few complaints from home buyers, and is able to get quick responses from subcontractors when buyers do have problems. Sturdy Construction is engaged in

• A)a traditional transactional orientation.
• B)C2C value-driven marketing.
• C)effective supply chain management.
• D)value cocreation.
• E)a virtual monopoly.

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