Trisha Opened a Running Shoe Store and Signed a Lease

question 79

Multiple Choice

Trisha opened a running shoe store and signed a lease on the property. She also signed an agreement with the manufacturer on the amount of merchandise she will sell and the promotions she will conduct. Based on this description, which aspect of the marketing mix does Trisha still need to work on?

• A)price
• B)place
• C)promotion
• D)product
• E)prototype

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Definitions:

Psychology

The scientific study of behavior and mental processes.

Objectivity

The practice of maintaining impartiality and neutrality, avoiding bias or subjective influence in judgments or actions.

Empirical Method

Gaining knowledge through the observation of events, the collection of data, and logical reasoning.

Objectivity

The quality of being impartial or neutral, free from personal bias or emotions, particularly in the analysis or presentation of data.