The Era in Which Manufacturers Were Not Concerned with Satisfying

question 20

Multiple Choice

The era in which manufacturers were not concerned with satisfying the needs of individual consumers was the ________ era of marketing.

• A)production-oriented
• B)sales-oriented
• C)market-oriented
• D)value-based marketing
• E)retailing-oriented

---

Definitions:

Allowance Account

A contra-asset account used to estimate future uncollectible debts from customers, reducing the total amount of outstanding receivables.

Gross Accounts Receivable

The total amount of money owed to a company by its customers before deducting any allowance for doubtful accounts.

Date Violence

Refers to physical, sexual, psychological, or emotional violence within a dating relationship, including stalking.

Date Rape

A form of sexual assault where the perpetrator and victim have a prior acquaintance or are on a social outing together when the assault occurs.