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As Your First Assignment in an Advertising Agency, Your Manager

question 44

Essay

As your first assignment in an advertising agency, your manager asks you to come up with messages for three billboards promoting the university you attended. The manager wants one ad for each of the three types of promotion objectives. Create an example of a one-sentence billboard advertising message for each objective: inform, persuade, and remind.


Definitions:

Human Species

Homo sapiens, the species to which all modern human beings belong and the only surviving species of the genus Homo.

Heterozygote Advantage

A genetic phenomenon where individuals with two different alleles for a particular trait have a greater fitness than individuals with two identical alleles.

Balanced Polymorphism

The presence in a population of two or more genetic variants that are maintained in a stable frequency over several generations.

Frequency-Dependent Selection

A mechanism of natural selection where the fitness of a phenotype depends on its frequency relative to other phenotypes in the population.

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