The Four Ps Make Up the Marketing Mix, Which Is

question 77

Multiple Choice

The four Ps make up the marketing mix, which is the ________ set of decisions or activities that the firm uses to respond to the wants of its target markets.

• A)unpredictable
• B)external
• C)internal
• D)controllable
• E)global

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Definitions:

Serotonin

A chemical messenger in the brain crucial for maintaining stable mood, as well as promoting feelings of contentment and joy.

Peripheral Nervous System

The part of the nervous system outside the brain and spinal cord, which connects the central nervous system to limbs and organs.

Sympathetic Nervous System

Part of the autonomic nervous system that prepares the body for physical activity by increasing heart rate, constricting blood vessels, and raising blood pressure.

Parasympathetic Nervous System

The division of the autonomic nervous system that calms the body, conserving its energy.