Param, a Sales Manager for a Best Buy Electronics Store

question 47

Essay

Param, a sales manager for a Best Buy electronics store, is putting together a training seminar for his sales force. He wants to use the five dimensions of service quality to emphasize the importance of follow-up in the selling process. Provide an example of each of the five service quality dimensions that Param could use in training his sales staff.

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Definitions:

Security Measures

Strategies or actions implemented to protect information, individuals, and assets from theft, attacks, or other threats.

Digital Technology

The branch of technology that involves the use of digital devices and systems to generate, process, or store data.

Customer Relationships

These are the ongoing relationships a company maintains with its customers with the goal of fostering loyalty and long-term engagement.

Unique Capabilities

Distinctive skills, technologies, or resources that give a company a competitive advantage over others.