As Marketing Manager for a Newly Created Software Company, Kora

question 91

Multiple Choice

As marketing manager for a newly created software company, Kora is deciding whether or not to hire a company sales force. To make this decision, Kora needs to consider whether

• A)her firm should attend trade shows.
• B)her firm has a "hot" product.
• C)having a sales force is worth the costs.
• D)she will be able to add it to the marketing plan.
• E)online advertising will work.

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Definitions:

Chi-square

A statistical test that measures the discrepancy between observed and expected frequencies in categorical data to assess significance.

McNemar Test

A statistical test used on paired nominal data to determine whether the row and column marginal frequencies are equal.

Staff Development Program

A structured process implemented by organizations to enhance the knowledge, skills, and abilities of their staff.

Employee Performance

An assessment of how effectively and efficiently an employee carries out their job duties and responsibilities.