After Exchanging Greetings and Getting to Know the Customer a Bit

question 138

Multiple Choice

After exchanging greetings and getting to know the customer a bit in an initial sales call, the first goal of a sales presentation is to

• A)close the sale.
• B)offer alternatives.
• C)estimate the total cost to the customer.
• D)requalify the customer.
• E)create interest.

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Definitions:

Enforce

To compel observance of or obedience to a law, rule, or obligation through legal authority or force.

Instrument

A formal legal document that evidences an agreement, right, or obligation.

Authorized Representative

An individual who has been formally empowered to act on behalf of another person or organization.

Negotiated

The process through which parties discuss and reach a mutual agreement on the terms of a deal or contract.