Kyle Is Recognized by His Friends as an Activist on Many

question 105

Multiple Choice

Kyle is recognized by his friends as an activist on many fronts. For instance, he prefers to buy products from firms that will donate part of the total purchase price to organizations he supports. Marketers recognize that this approach can be an important competitive tool. It is called

• A)social activist marketing.
• B)voluntary premium pricing.
• C)cause-related marketing.
• D)business\social responsibility.
• E)the do-gooder syndrome.

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Definitions:

Testamentary Trust

A trust that is created by a will and comes into effect upon the death of the person who created the will, distributing assets according to the will's provisions.

Inter Vivos Trust

A trust created during the lifetime of the grantor, allowing for the management and distribution of assets before death.

Spendthrift Trust

A legal arrangement that restricts the beneficiary's ability to access the trust capital directly, thus protecting the trust assets from creditors.

Income-Producing

Capable of generating income, typically through investment or business operations.