An IPad Mini Advertisement Appearing in the New York Times

question 20

True/False

An iPad mini advertisement appearing in The New York Times is an example of using a niche media channel.

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Definitions:

Tactical Management

Short-term focused strategies and operational decisions aimed at addressing immediate challenges and exploiting short-lived opportunities.

Operational Management

The area of management concerned with designing, overseeing, and improving production and business operations in the creation of goods or services.

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Static Websites

Websites that have fixed content and display the same information to every visitor, typically coded in HTML without interactive features.