After Using Market Research to Identify the Target Audience for His

question 33

Multiple Choice

After using market research to identify the target audience for his advertising campaign, George will next use this information to

• A)develop creative advertising copy.
• B)assess the potential effectiveness of his ad campaign.
• C)buy advertising time.
• D)set goals and objectives for the campaign.
• E)develop PSAs for distribution in lieu of advertising.

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Definitions:

Satisficing

A decision-making strategy that entails searching through the available alternatives until an acceptability threshold is met, rather than seeking the best possible solution.

Optimal Decisions

Choices made that are the most advantageous or beneficial given the current situation or data.

Multiple Options

Refers to situations or questions that offer more than one possible answer or choice.

Outcomes Of Decisions

The consequences or results that follow from the choices individuals make.