Olivia Has Identified the Target Audience for Her Line of Brazilian

question 41

Multiple Choice

Olivia has identified the target audience for her line of Brazilian jewelry. For optimal success, she is creating an advertising plan that will

• A)allow her to skip the assessment stage at the end of the campaign.
• B)offer discounts to media as an incentive to carry out her plan.
• C)clarify the specific goals that the advertising is designed to accomplish.
• D)encapsulate her unique selling proposition.
• E)work throughout the product life cycle.

---

Definitions:

FIFO Inventory Method

"First In, First Out," a method of inventory valuation where goods purchased first are assumed to be sold first.

Gross Profit

The difference between revenue and the cost of goods sold, indicating the efficiency of core operations before other expenses.

LIFO Method

A cost flow assumption for inventory that treats the last items added to inventory as the first ones to be sold, generally affecting tax liabilities and reported profits.

Decreasing Unit Costs

The reduction in the cost per unit that occurs due to increased production, also known as economies of scale.