Campbell's Soup Company Ran a Series of Radio Ads Tied

question 28

Multiple Choice

Campbell's Soup Company ran a series of radio ads tied to local weather forecasts. Before an impending storm the ads said, "Time to stock up on Campbell's Soup." During the storm the ads said, "Stay home and stay warm with Campbell's Soup." The first ad was ________ advertising, while the second ad was ________ advertising.

• A)informative; persuasive
• B)persuasive; reminder
• C)reminder; persuasive
• D)public relations; informative
• E)institutional; persuasive

---

Definitions:

Overapplied Amount

A situation in cost accounting where the allocated factory overhead costs exceed the actual overhead costs incurred.

Factory Overhead

Indirect costs related to manufacturing, including utilities, maintenance, and factory equipment depreciation.

Machine Hours

A measure of production time, calculated as the total number of hours that machines are operated during a specific period.

Applied Amount

The portion of an allocated or assigned cost to a particular department, project, or product.