__________ Refers to a Potential Customer's Ability to Recall That

question 21

Multiple Choice

__________ refers to a potential customer's ability to recall that the brand name is a particular type of retailer, product, or service.

• A)Product familiarity
• B)Brand association
• C)Brand awareness
• D)Marketing recall
• E)Cognitive association

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Definitions:

FICA Taxes

Federal Insurance Contributions Act taxes, which are payroll taxes in the United States used to fund Social Security and Medicare programs.

OASDI

Old-Age, Survivors, and Disability Insurance; a comprehensive federal benefits program that provides benefits to retirees, disabled people, and survivors of deceased workers.

Medicare

A federal health insurance program in the United States for people aged 65 and over, as well as for certain younger people with disabilities.

Calendar Quarter

A period of three months on the Gregorian calendar that is used in business and finance to split the year into four parts.