The AIDA Model Would Suggest That Before Marketers Can Work

question 4

Multiple Choice

The AIDA model would suggest that before marketers can work to generate interest among consumers in their firm or their firm's products, they first need to

• A)determine the level of desire needed to sustain action.
• B)promote sufficiently to gain global attention.
• C)gain attention through brand awareness.
• D)offer discounts to increase purchase intentions.
• E)take steps to encourage immediate purchase.

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Definitions:

Long-Run Cost

The aggregate of all costs, both fixed and variable, associated with producing goods or services when all inputs are considered variable over time.

Benefit Costs

The expenses incurred by employers for the benefits provided to employees, such as health insurance and retirement plans.

Skill-Based Pay Plans

Compensation systems that set pay levels based on the skills, knowledge, or competencies an employee acquires, rather than the job position alone.

Pay-for-Knowledge Plans

Compensation strategies that reward employees for acquiring and using specific knowledge or skills that benefit the organization.