Sasha Could Recall the Brand of Toothpaste She Used Only

question 75

Multiple Choice

Sasha could recall the brand of toothpaste she used only when a marketing researcher mentioned the brand. This is known as

• A)aided recall.
• B)unaided recall.
• C)top-of-mind awareness.
• D)brand preference.
• E)brand indifference.

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Definitions:

Ireland

A country located on the island of Ireland, to the west of Great Britain, known for its rich cultural heritage, historical significance, and natural beauty.

Roanoke Colony

English expedition of 117 settlers, including Virginia Dare, the first English child born in the New World; the colony disappeared from Roanoke Island in the Outer Banks sometime between 1587 and 1590.

Disappeared

The state of having gone missing or being no longer visible or existent.

Catholic Church

A major Christian denomination led by the Pope, with its administrative headquarters in Vatican City.