Julia Is Driving Down Interstate 95 on Her Way from New

question 6

Multiple Choice

Julia is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying, "South of the Border Restaurant and Motel is just 100 miles away." Julia has never heard of South of the Border before. After seeing the sign, she will most likely need additional exposure to the product before deciding to stop at South of the Border. This is an example of

• A)rejection of advertising.
• B)subliminal advertising.
• C)product underwhelm.
• D)IMC strategy.
• E)the lagged effect.

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Definitions:

Executed Prisoners

Individuals who have been put to death as a result of being convicted of certain crimes, under the authority of a legal system.

China

A country in East Asia, known as the world's most populous country, with a rich history, diverse culture, and significant global influence.

United States

A country in North America comprising 50 states, known for its influential role in global affairs, economy, and culture.