According to the AIDA Model, After Creating Awareness of a Firm's

question 96

Multiple Choice

According to the AIDA model, after creating awareness of a firm's products or services among consumers, the next goal of integrated marketing communications is to

• A)generate consumer action.
• B)increase the level of interest among consumers.
• C)determine the level of desire needed to sustain action.
• D)gain the attention of the consumer.
• E)create intentions to purchase the product.

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Definitions:

Self-Fulfilling Prophecy

An anticipation that, either directly or indirectly, ensures its own occurrence by fostering a loop between conduct and conviction.

Discrimination

Unjust or prejudicial treatment of different categories of people, often based on race, age, sex, or disability.

Jigsaw Classroom

An educational approach designed to minimize competition and promote cooperation among students by dividing assignments into interdependent parts.

Eliot Aronson

Eliot Aronson is a renowned American psychologist known for his work on the theory of cognitive dissonance and social psychology.