Which IMC Channel Uses Coupons or Rebates to Encourage the Purchase

question 84

Multiple Choice

Which IMC channel uses coupons or rebates to encourage the purchase of a product or service?

• A)advertising
• B)sales promotions
• C)direct marketing
• D)public relations
• E)online marketing

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Definitions:

German Industrialization

The rapid development and growth of industry in Germany during the 19th and early 20th centuries, transforming its economy.

German Banks

Financial institutions located in Germany, known for their significant role in both the domestic and international banking sectors.

Economic Depression

A long-term downturn in economic activity characterized by high unemployment, low consumer spending, and business failures.

Financial Capitals

Cities that serve as major hubs for financial services, banking, and investment, impacting global finance.